AIDS fighting organization (RED) has launched a campaign to set the World Record for the most Vine recordings in a single day. On the 32nd anniversary of the day AIDS was first discovered, the group is seeking to raise more awareness about this disease and garner more support to help deliver an AIDS-free generation by 2015.
(RED) is asking anyone to submit a Vine before 11:59pm in their local time zone and tag it #REDWorldRecord. In the video, the group is asking participants to either wear, record, or say something “(RED)” to express their support for the cause.
This is a really excellent use of social media. I’ve already done it and it only takes six seconds!